From idea to functional digital experience

In an ever-evolving digital world, user experience and technical performance make the difference between a visually appealing product and a truly effective one.

I am a UX/UI & Graphic Designer and Frontend Developer, specializing in the design and development of intuitive, responsive, and user-oriented digital interfaces. I combine strategic design with front-end implementation to create digital products that are both aesthetic and functional. I have experience in developing responsive websites and applications, overseeing the entire process—from research and wireframing to front-end implementation.

About Me

Who am really me?

I’m Simona Gherghel, UX/UI & Graphic Designer and Frontend Developer — the architect of your digital experiences, transforming ideas into memorable identities.

Beyond code and colors, I am a strategist of digital interactions. With every project, I take on the mission of creating an authentic connection between brands and users. Through a blend of compelling design, smart development, and user-centered thinking, I help businesses tell their story in a unique and persuasive way. By combining creativity, strategy, and technical expertise, I support businesses in reaching their full potential and gaining strong online visibility.

My approach is comprehensive: from research and wireframing to final design and implementation. I work in a structured way, with a strong focus on clarity, accessibility, and performance.

At the same time, I continuously grow in the field of AI applied to design and development, integrating artificial intelligence into my workflows to enhance efficiency, creativity, and deliver modern solutions.

Top Skills

User Experience Design (UX)
User Interface Design (UI)
Design Systems & Style Guides
Wireframing & Prototyping
Responsive Design
Usability Testing & UX Research
Motion Design / Microinteractions

Am lucrat în proiecte cu soft-uri precum:

Figma

Design UI/UX colaborativ și prototipare interactivă

Miro

Whiteboard digital pentru brainstorming și management vizual

WordPress

Platformă flexibilă pentru crearea și gestionarea site-urilor web

Meta ADS

Gestionarea integrată a paginilor și reclamelor pe Facebook & Instagram

Adobe XD

Prototipare interactivă și design de experiență utilizator

Adobe Illustrator

Grafică vectorială pentru logo-uri, ilustrații și identitate vizuală

Adobe Photoshop

Editare avansată de imagini, manipulare foto și design grafic

CapCut

Editare video creativă pentru conținut social media captivant

Portofolio

Projects that speak for themselves

Discover a selection of projects I have worked on, from modern websites to captivating UI/UX interfaces. Each project reflects my attention to detail, user-centered approach, clear content structure, modern and functional design, responsive frontend implementation, and ability to create visual solutions that stand out in terms of aesthetics and functionality.

The journey

- UX PROCESS -

Online success is no accident.
I believe that an effective digital product is the result of a well-structured, user-oriented process.

Research & Analysis

I analyze project objectives, user behavior, and business requirements to define the direction of the digital solution.

Wireframing & Structuring

I create information architecture, user flows, and wireframes to validate the product structure.

UI Design & Prototyping

I develop modern interfaces and interactive prototypes for testing and validation.

Frontend Development

I implement the design using modern technologies, ensuring responsive design, accessibility, and performance.

SEO

I don't let the site remain invisible. I optimize it so that it is easy to find in search engines and attracts organic traffic.

Testing & Optimization

I test usability and optimize the user experience based on feedback and data.